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About Us

Mission Statement

"Jewelry is such an intimate choice deeply influenced by memories, life experiences and personal style. Sometimes the most simple, least expensive piece triggers emotion and attachment. I want you to love and cherish each piece of jewelry you wear, much the same as I do. Connection is far more important than cost. The piece that draws you in and makes you smile will make you feel beautiful. Our mission is to help you find those pieces."

-Samantha Ro

Samantha's Story

Samantha started her adventure with jewelry as sales person in a local jewelry store during college.  At the time, they had 21 locations and before she knew it, she was accepting a management position at another location, about an hour away.  Not only was she the youngest store manager they had ever hired, she also proved to be quite an asset with her trunk shows, restyle events, and customer appreciation days.  

The next year, she found herself moving to the beach, where she accepted a position of sales in one of the most prestigious jewelry stores in the area.  There she was able to work with designer lines, such as, Marco Bicego, Mikimoto, Di Modolo, David Yurman, Roberto Coin, John Hardy, Suwa, William Goldberg, Cartier, Rolex, Tag Heuer, and more.  This also opened up the opportunity for her to attend G.I.A. (Gemological Institute of America) where she began to study Gemology.  

In 2009, Samantha was given the chance to work with a local jewelry designer, Reggie Akdogan, and eventually managed his Virginia Beach location for a short period.  She traveled between stores and began helping them merchandise their locations, understanding that different areas bring different clientele.

After leaving his shop, she then went to take on several other roles which included not only merchandiser but buyer, appraiser, and designer.  

In 2015, Samantha started designing independently and organically grew a business.  Coming from parents who were both small business owners, she knew it was in her destiny to work on her own.  

In the beginning of 2021 she launched her second shop, Ro Estate Jewelry, where you can find vintage jewelry that has been restored as close to its original state as possible.  

Samantha currently works out of a studio-loft office where she runs both businesses in Virginia Beach, Virginia.


"Diamonds by the Yard can be significantly more seductive than by the millimeter.

A faux three-strand pearl necklace is as classic as a real one.

And never

be afraid to wear a choker

as a headband."

Samantha's Three Principles on Style:

Her principles are regarding Elsa Peretti's Diamonds by the Yard ® design; Jacqueline Kennedy Onassis'  classic faux pearl strand that she wore for years; and the late Diana, Princess of Wales iconic choker that she wore several times as a headband.

Meet The Team

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